Free SEO tools in 2020 & What is SEO?

This article is all about SEO and free SEO tools that anyone can use for free. In this article, we are going to discuss what is SEO? Why SEO is important? And What are the free SEO tools? SEO means search engine optimization. SEO is a very important factor to get organic traffic from google, bing and other search engines. In this article, we first discuss What is SEO? And free SEO tools.

What is SEO?

What is seo? Free seo tools

What is SEO?

In short, SEO can be described as a technique for digital marketing that helps to increase the quantity and quality of traffic on your web. SEO stands for search engine optimization. If you want to rank in google and other search engines then you have to SEO of your site. Search engines are using some technique to rank websites on the front page when anyone searches. SEO has two components

 1)On-page SEO

2)Off-page SEO

Before you understand what is SEO? Frist discuss on-page and off-page SEO, so you understand better.

1)On-Page SEO:

As the name suggests that factor is all about a single page optimization. Doing the optimization of a single webpage that see on screen. On-page SEO has many factors like Keywords, external and internal links, keywords mapping, use of headings, etc. In short optimization of a single page that shown on screen or user is simply called on-page SEO. This factor is very important for Search engines. The search engine knows about your site what about by On-page SEO. If a website has well-optimized on-page SEO then the chances of getting rank on a search engine are very high.

2)Off-page SEO:

This is another factor that most important for ran in search engines. Off-page SEO is mainly concern about backlinking. So what is a backlink? The answer is simple when any website refers to another website and gives a link to that website is known as a backlink. For example here I refer a and when anyone clicks on them they visit and this is called a backlink.

I consider now you understand what is SEO? And What are the SEO types? SEO is very very important for a website to rank in search engines. Further, we discuss free SEO tools that help you to rank better.

Also read: What is Affiliate Marketing and How to Make Money with Affiliate Marketing in 2020?

Free SEO tools in 2020.

The following are the best and free SEO tools. In this article, we mention paid and free SEO tools.

1)Google Search Console:

Google search console is the best and free SEO tool that anyone can use. is the most popular search engine majority of people on the planet use Now one question of how google provides you information or how google knows about a particular website the answer is google search console. Generally, we have to submit a website in google search console to show our website on The feature of google search console are:

  • Free to use
  • Show site performance and coverage
  • Show mobile-friendly pages
  • Show external backlinking
  • Find out the error and help to fix them

These are the feature of the google search console. This SEO free tool is very important and almost every website on the planet use this tool.

2)Google analytics

Google Analytics is another Completely safe, efficient resource that will help you rank the website. The main concept for high ranking on Google’s results page is knowing the market. This incredible free platform lets you consider the market and direction of traffic. It is another free SEO tool from Google. The feature of google analytics are follows

  • It helps you track real-time viewers.
  • It helps you understand the audience and traffic.
  • You can monitor a user’s behavior and spend average time on your website.
  • It helps you track users by age, time, location, and source.

3)Google Adwords

This is another free SEO tool from Google. In SEO the important factor is keywords if a website has good and relevant keywords its rank better in search engine. Google Adwords provides you keywords about any topic. This tool is completely free and anyone can use these tools. You can find any keyword by using this tool.

4) Small SEO tools

It is another free SEO tools. If you want to analyze your content and make sure it is suitable for SEO, then it is very functional even though it is free. The site has many features that support search engine optimization that works really well.

Here are some key features of the site along with their work:

  • Plagiarism checker
  • Article rewriter
  • Backlink checker
  • Backlink generator
  • Grammar checker
  • And much more.
  • Small SEO tools are a complete set of free SEO tools.

5) Open site explorer

Open Site Explorer is a customization tool that is actually a search engine for links. It is a tool developed by Moz to help you track links visiting your website. It is one of the essential tools used as a part of off-site search engine optimization. This tool is very useful if you are doing off-page SEO.

6)SEO Optimer

SEO optimer is best and free SEO tools that help you to audit your site this tool is best for finding any SEO related error. This tool is free and paid. The free version contains the following feature:

  • Perform site audit
  • Check security related issue
  • Check keywords and keywords density
  • Check the performance of your site

And much more. The paid version has a backlink checker for your site. This tool is very good and I personally use it to perform my site audit.


Ubbersuggest is another Free SEO tool from the list. This tool is very good. Ubbersuggest has all features that required for a complete SEO tool.

  • Keyword research
  • Backlink checker
  • Site audit

Content idea generator

And much more. This tool is not completely free. Some features require to pay.

All the above seven tools are free and the majority of bloggers and content creators use these tools to rank in search engines. All tools from the list are best and I personally tested all of them. I think these above tools are very best and you don’t require to get premium tools.


In this post, we listed the most popular free SEO tools you can use all of them to rank better in search engines. At the starting of this article we discuss What is SEO? Type of SEO and free SEO tools. The competition to rank in google is increases day by day and it’s getting hard to rank. If your site has well-optimized then you get rank. Hope you liked this article and please comment if you have any issue.

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